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Effective sales letters grab readers' attention

A well-crafted sales letter may be enough for a business to turn a profit, writes Positive Response President Ernest Nicastro. He lists 15 tips for better sales letters. Effective letters focus on the wants and needs of the person receiving the letter, grab the reader's attention in the first line and contain relevant and specific information.

DIRECT | 08/01

This story published in NAW SmartBrief on 08/13/2007

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