Buyers' primary priority: risk, not price
Low price doesn't ever seem to be a customer's primary motivation in a sale. Instead, buyers will purchase according to the lowest risk, and salespeople should keep in mind that that is their primary concern.
DaveKahle.com | 11/03
This story published in NAW SmartBrief on 11/06/2009
More from SmartBrief:
Focus on clients to snap out of sales attention deficit disorder
Thursday, October 1, 2009
Economy not at high risk of inflation, Fed says
Friday, September 11, 2009
Overcoming a fear of risk
Friday, August 7, 2009
Get stories like these delivered daily for FREE:
|
NAW SmartBrief
Designed specifically for executives in the wholesale industry, NAW SmartBrief is a FREE e-mail newsletter delivered 4x/week. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|