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Giving freebies costs little -- customer loyalty is priceless

Nothing works quite as well as freebies when trying to truly win customers' hearts, says small-business writer Gene Marks. Whether it's a free service to make up for something that went wrong, or just a free product when a customer had to wait, the smallest of gestures can mean a happy customer who will come back -- and will probably tell their friends.

American City Business Journals | 04/14

This story published in NAW SmartBrief on 04/28/2008

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