Most Clicked NAWBO (R) SmartBrief Stories
1. Women business owners' reluctance to hire hinders growth
NAWBO (R) SmartBrief | Mar 16, 2010
Many female business owners don't make the hires necessary for growth and instead focus on being more efficient themselves. "They have a real misconception about how growth occurs. There's only so much efficiency that a one-, two- or three-person business can achieve," said Count Me In head Nell Merlino. In order to expand their businesses, women entrepreneurs must hire the help they need and take on the role of boss, Rhonda Abrams writes. USA TODAY (03/12)
2. Older women adjust their expectations to the tough jobs climate
NAWBO (R) SmartBrief | Mar 18, 2010
The economic downturn and jobs crisis has been particularly hard on women in their 50s and 60s, some of whom were pioneers in the workforce. Many aren't ready personally or financially to retire, but they are having difficulty competing with younger workers as the labor market tightens. Many have found ways to stay relevant and employable by adjusting their expectations and learning about new technology. Forbes (03/16)
3. Is social media overrated?
NAWBO (R) SmartBrief | Mar 16, 2010
Social media's role in small-business marketing has skyrocketed in the last year, but few entrepreneurs are seeing large -- if any -- gains from it, according to one survey. Wall Street Journal, The (03/16)
4. Do you think social media is overrated as a small-business marketing tool?
NAWBO (R) SmartBrief | Mar 16, 2010
5. SXSW sees small number of women leaders
NAWBO (R) SmartBrief | Mar 18, 2010
The demographics of entrepreneurs at the annual South by Southwest Interactive gathering in Austin, Texas, skewed young and male. Few women-owned businesses were represented in the ranks of seed-incubation programs such as TechStars, which said only 11% of its founders are women. The comments of this post include a lively discussion on the reasons for the disparity. GigaOm (03/15)
6. 5 core business beliefs from a late-blooming entrepreneur
NAWBO (R) SmartBrief | Mar 16, 2010
Susan Johnson was 47 when she started her first business. Accordingly, her core beliefs include "it's never too late for a new beginning." She also emphasizes taking smart risks and making time to think. WomenEntrepreneur.com (03/11)
7. More women are building construction businesses
NAWBO (R) SmartBrief | Mar 18, 2010
Women such as Carmel Nayman and Liz Newman are leading a new wave of women in construction. "Once this market picks up, we think there is going to be an even larger percentage of women in building," said Nayman, who heads the National Association of Home Builders' Professional Women in Building. Newman is only the second woman to head the Home Builders Association of Greater Dallas. Dallas Morning News, The (03/17)
8. How to Rock the Follow Up
NAWBO (R) SmartBrief | Mar 16, 2010
OPEN Forum blogs (03/16)
9. Steps to finding the perfect mentor
NAWBO (R) SmartBrief | Mar 18, 2010
A mentor can provide counsel, guide your career and introduce you to key contacts. While some mentor-mentee relationships develop organically, there are steps women can take to seek out the perfect mentor. Women should also consider being a mentor, which can give you new energy and insight into new ideas, Susan Adams says. Forbes (03/17)
10. Top Trump: The secret of Ivanka's social-media success
NAWBO (R) SmartBrief | Mar 18, 2010
Ivanka Trump claims to be the most popular luxury brand on Twitter, and she says it's because the platform's personal, targeted nature plays to her family's core strengths. "It's because we're not just a static brand. We're dynamic, we're based on a family. We're not just a name -- we have a level of accountability, and people associate us with what luxury means," she says. BNET (03/16)
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