Most Clicked NAWBO® SmartBrief Stories
1. Women business owners you need to follow on Twitter
NAWBO® SmartBrief | Feb 13, 2012
Social media can help you to connect with other women entrepreneurs to look for guidance and expertise. The key is to look for entrepreneurs who are close to your level of success but perhaps a little ahead of you, according to one business founder. Meghan Casserly lists 20 entrepreneurs to follow on Twitter, including Cathy Edwards of Chomp and Alexa Andrzejewski of Foodspotting. Forbes (02/10)
2. 7 times when 3 is the magic number for marketing
NAWBO® SmartBrief | Feb 08, 2012
Three is a key number for small-business owners working to market their business, Stacy Karacostas writes. For example, when preparing for a speech, avoid information overload. "Choose three points, tips or topics to delve into and save the rest for another time," she writes. Secrets of Success blog, The (02/05)
3. 10 ways to write headlines that compel your customers to click
NAWBO® SmartBrief | Feb 08, 2012
Without an eye-catching headline, even the best blog posts and announcements can easily get lost in the often overwhelming flow of social media, SmartBrief's Brooke Howell writes. To ensure that people read your carefully crafted content, use clear, communicative headlines spiced up with celebrity names, numbers, or compelling and surprising claims. RepCapitalMedia.com (02/07)
4. Which state is best for small businesses?
NAWBO® SmartBrief | Feb 13, 2012
The Small Business Administration's Office of Advocacy has compiled information about small businesses in every state. This article profiles the 20 states with the most small business, including California, Texas and Florida. Huffington Post, The (02/10)
5. Women's angel network prepares to make another investment
NAWBO® SmartBrief | Feb 13, 2012
Much attention has been given to the difficulties that women entrepreneurs have with securing funding, but there are some success stories, writes Rania Anderson. For example, a women's angel investor network called the Women's Capital Connection is about to close on another investment, writes Anderson, a co-founder of the network. The network, which was launched four years ago, has invested more than $1 million in companies led by women. Forbes (02/10)
6. How the rise of women is changing the world of leadership
NAWBO® SmartBrief | Feb 08, 2012
The traditional societal model, in which men go to work and women stay home to raise the kids, is dead, John McKee writes. Women fill the majority of U.S. jobs and have made an impact at the top levels of some technology companies, he writes. "Women and men often manage differently. Neither style is more 'right' in every situation than the other -- they're simply different," he notes. TechRepublic (02/07)
7. How women are hurting their fellow female entrepreneurs
NAWBO® SmartBrief | Feb 10, 2012
Women are often to blame for demeaning other women about the kinds of startups they found, Meghan Casserly writes. In their zeal to encourage women to get into technology-based ventures, some women have criticized those who start retail-focused companies. "The heartbreaking truth remains that it's often women assigning the 'light' or 'sub-par' attributes to feminine business plans -- or at least reinforcing the stereotype," she writes. Forbes (02/08)
8. 3 truths about women entrepreneurs
NAWBO® SmartBrief | Feb 13, 2012
Successful businesswomen such as Facebook's Sheryl Sandberg tend to be target of questions about how they make time for family, but the truth is that work-life balance is an issue that affects both men and women, writes Margaret Heffernan. Women entrepreneurs often start their own businesses to attain flexibility that is not available at traditional jobs. "Parents don't mind working hard. They do mind working in rigid environments that won't accept that there is a life beyond the job," she writes. Inc.com (02/10)
9. Staples debuts Martha Stewart home office line
NAWBO® SmartBrief | Feb 08, 2012
Staples and Avery Dennison have launched a new line of Martha Stewart-branded home office organizing supplies, aimed at multitasking women and displaced workers who are starting small, home-based businesses. Fox Business (02/07)
10. Third Billion program advocates for women
NAWBO® SmartBrief | Feb 08, 2012
Women will play an important role in the global economy in the coming years, but research shows that hundreds of millions of women are ill-prepared to participate. Against that backdrop, the Third Billion initiative is pushing for women to have greater access to education and other resources. Washington Post, The (02/01)
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