Operating a business with a focus on profitability alone is short-sighted, writes Michael Olguin, president of Formula PR. Setting clear operating goals for your business can help you to monitor the success of your company and make sure everyone is on the same page within your leadership team. "When your leadership team clearly understands what you are trying to accomplish it provides greater rationale for the decisions you might make regarding hiring, acquisitions, incentives, sales programs, or any other financially-driven decision," he writes.