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Liquor brands pour their ad spend into TV
NCC Media SmartBrief | May 16, 2012
A loosening of voluntary guidelines on accepting liquor ads over the past decade or so has brought the hard stuff back to television. Comedy Central, ESPN, E! and other cable networks consume 90% of the liquor-ad market, although broadcasters also run ads in late-night shows. Beam is among the liquor companies to reinvest in TV, including an effort last year for Maker's Mark on Discovery Channel, TNT, TBS, Tru and History. Advertising Age (tiered subscription model) (05/14)
Small agencies take pride in local markets
NCC Media SmartBrief | May 02, 2012
Ad spending on cable TV is on par with broadcast
NCC Media SmartBrief | May 09, 2012
Orlando TV market is saturated with political ads
NCC Media SmartBrief | May 24, 2012
Top marketers plan to alter the way they pay agencies
NCC Media SmartBrief | May 16, 2012
Time Warner Cable to launch L.A. sports channels
NCC Media SmartBrief | May 16, 2012
Spot TV offers cheaper ad rates than network scatter, TVB finds
NCC Media SmartBrief | May 24, 2012
Cox Digital tests local targeting with big brands
NCC Media SmartBrief | May 09, 2012
Democrats, GOP book $72 million in campaign ads for fall
NCC Media SmartBrief | May 24, 2012
Cable upfront could hit $10 billion this year
NCC Media SmartBrief | May 24, 2012
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