How to leverage "woman-owned business" label effectively

Using "woman-owned business" can be a good marketing tactic, but a business cannot label itself a "certified" without actually getting certification, according to experts. Also, the actual wording should not be confused with the marks used by the government or private agencies.

BusinessWeek | 10/30

This story published in NFIB SmartBrief on 11/02/2009

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