SAN DIEGO, CA -- (Marketwire) -- 11/04/09 -- Covario, the leading provider of search engine marketing (SEM and SEO) software and services to the Fortune 500, is pleased to announce the addition of Henry Lawson to its Advisory Board. Mr. Lawson was most recently the President of Donovan Data Systems (DDS) worldwide and Chief Executive Officer for Donovan Data Systems - Europe. DDS is the leading provider of transactional systems and infrastructure for the advertising industry. DDS processes millions of transactions every day, supporting marketing communications companies, advertisers and media owners around the world in their media buying and research, creative workflow and financial management. At DDS, Mr. Lawson's primary responsibility was the management of DDS operations in Europe, the management of major media agency and holding group relationships, and the introduction of new products and applications for media planning and buying.

"The Covario team has deep expertise providing the largest advertisers with advanced, hosted technology solutions to measure and track their interactive advertising spend -- particularly in search," said Mr. Lawson. "I am excited to work with Covario to bring their advanced analytics, auditing and recommendation software and services for search marketing to bear on traditional media such as TV, print and radio, and to help Covario work with leading media agencies in the US and Europe."

"We are very pleased to add Henry Lawson to our Advisory Board. Mr. Lawson is a well-known, seasoned and successful advertising industry veteran with a long history at Donovan Data Systems -- one of the largest and most important advertising technology companies for media planning and buying," said Russ Mann, CEO of Covario. "His expertise with software used to place large scale media buys in the traditional media space, combined with his international relationships, are very valuable to Covario given our goal to be the source of truth to our customers on the effectiveness of their advertising spend."

Covario's Advisory Board is made up of advertising industry professionals with significant experience in both the traditional media space, as well as digital and emerging media. The goal of the group is to advise Covario and its customers on changes in trends in the advertising and marketing space.

About Covario, Inc.

Covario, Inc. is the leader in interactive marketing analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario's growing customer list include some of the world's best known brands in high tech manufacturing, financial services, electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit http://www.covario.com.