Restaurants switch gears to cater to late-night crowd
For restaurants, finding success in keeping late-night hours means meeting the expectations of a crowd that differs greatly from its regular diners. Changing the menu to list more sweets and breakfast foods, offering a more festive atmosphere and adding cocktails can help bring in diners who may have just left the clubs and are still looking for a good time, restaurant owners say.
RIMag.com
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This story published in National Restaurant Association SmartBrief on 11/03/2009
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