Dairy Queen boosts sales, thanks to Happy Hour promotion
Dairy Queen's half-price Happy Hour beverage promotion has led to increased traffic, food and drink sales. The deal, offered since July, halves the prices of Dairy Queen's soft drinks, shakes and other frozen beverages from 2 to 4 p.m. on weekdays. Dairy Queen executives say customers taking advantage of the Happy Hour also often would buy food as a late lunch or early dinner, boosting sales.
QSRWeb.com
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This story published in National Restaurant Association SmartBrief on 11/03/2009
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