Tetherball is not playing around with mobile RFID

RFID provider Tetherball is one of a handful of companies testing mobile versions of the technology for CRM programs. To solve the problem of customers losing cards and forgetting coupons, Tetherball's system uses a tag that affixes to the customer's mobile phone. Customers for the pilot program include Dairy Queen, Dunkin' Donuts and Qdoba.

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This story published in National Restaurant Association SmartBrief on 11/13/2009





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