A customer-loyalty survey in 5 simple steps
Knowing your customers -- understanding their interests, priorities, goals and desires -- is key to surviving the economic downturn, according to one writer. Steps toward conducting an effective customer survey include: Decide on goals for the survey; use a solid, free, Web-based service to host the survey; design an effective survey; administer the survey through e-mail; and look for trends and surprises when interpreting results.
MSNBC | 11/19
This story published in National Restaurant Association SmartBrief on 11/20/2008
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