How restaurants are using social networks

The restaurant industry can leverage America's growing obsession with social networking by using Facebook, Twitter and other sites to recruit employees, generate traffic and solicit feedback on menu additions. "Top Chef Master" Rick Bayless uses Twitter to connect with customers, Smokey Bones Bar & Fire Grill taps employees to wax enthusiastic on Facebook and MySpace pages, and McDonald's has built a global online community where its operators can exchange information and share best practices.

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This story published in National Restaurant Association SmartBrief on 10/30/2009





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