Loyalty-rewards programs bring customers back

Loyalty-rewards programs are one way to keep customers coming back, and keeping customers is less expensive than finding new ones. Because a company's sales volume increases when it offers loyal customers money back, the company doesn't really lose money on the deal either.

Small Business Trends | 07/19 Bookmark and Share

This story published in National Restaurant Association SmartBrief on 07/22/2009





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