A record number of people intend to celebrate the first-ever Super Bowl featuring two brothers facing off as head coaches. According to a new survey by NRF’s Retail Advertising and Marketing Association, more than 179 million Americans will watch the biggest game of the year on Sunday, Feb. 3, the most in the survey’s nine-year history. The average enthusiast will spend more than $68 on everything from new televisions to snacks and apparel. Total sending is expected to reach $12.3 billion. Read more.