Victoria's Secret eyes higher sales with new bra
Victoria's Secret is relying on a new push-up bra to help boost sales during the holidays. The "Miraculous" bra, which increases bust lines by two sizes, sells for $48 to $52, and the chain says its debut in the fall has already received positive results. Victoria's Secret is also offering more garment sets and slashing prices on its gift sets for the holidays.
Globe and Mail (Toronto), The | 11/05
This story published in NRF SmartBrief on 11/06/2009
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