Streaking for Zappos
A viral campaign for Zappos features actor Kyle Overstreet as "the world's fastest nudist," streaking in famous New York City locations. The campaign from ad shop Agent 16, New York, which is designed to spotlight Zappos' apparel offerings, was treated as an authentic viral phenomenon in a CNN broadcast.
New York Times, The | 10/28
This story published in NRF SmartBrief on 10/29/2009
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