E-commerce has enabled retailers to do business on a global scale, but in turn has moved the business of counterfeits from the street corner to the digital world. A study by MarkMonitor analyzed the relationship between online shoppers, the search terms they use and the sites that they visit when seeking apparel and luxury goods. This new white paper in the Shop.org library underscores the need for companies at all price points to implement proactive brand protection strategies in the online marketplace. Download the white paper.