Augmented Reality is like "magic", insider says
At last week's Retail Innovation & Marketing Conference, David Selinger of RichRelevance explained what Augmented Reality is and offered examples. Selinger used an Arthur C. Clark quote to define Augmented Reality: "Sufficiently advanced technology is indistinguishable from magic."
NRF Blog | 08 Mar.
This story published in NRF Global SmartBrief on 03/09/2010
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