PMA Association News

REGGIE Awards announced March 24

PMA SmartBrief | Mar 18, 2010

In addition to seeing who will win the Super Reggie for the Integrated Marketing program that best "Made the Register Ring" in 2009, you need to be at the Gala for all the rest of the excitement: Grammy-winner Michelle Branch performing selections from her new album, "Everything Comes And Goes" and new country duo and husband and wife team Joey + Rory doing songs from their album "The Life of a Song."

But most importantly the chance to see, live and in person, the 56 finalists in 18 categories receive their Bronze, Silver or Gold REGGIE Awards. Festivities start with cocktails at 6 p.m.; dinner is at 7 p.m. with award presentations beginning at 7:30 p.m. sharp in the Imperial Ballroom at the Fairmont Hotel, Chicago.

Last call for BLUR!

PMA SmartBrief | Mar 18, 2010

Last call for the PMA's Annual Integrated Marketing Conference being held March 23 and 24 at the Fairmont Hotel in Chicago. This year's theme "BLUR: The Conference that Erases the Lines" sets up the powerful agenda to deliver some of the best speakers and most innovative leaders in our industry to have a frank and honest conversation about the future of marketing and how Integration is the answer.

Click here for more information about this not-to-be-missed conference.

Michelle Branch and Joey + Rory to entertain at REGGIE Awards Gala

PMA SmartBrief | Mar 11, 2010

Grammy winner Michelle Branch and country duo Joey + Rory were just announced as entertainment of the 27th annual REGGIE Awards Gala. They'll join Illinois native David Levin, who'll be hosting the awards March 24 at the Fairmont Hotel in Chicago. Be sure to be there to see the 56 finalists in the 18 categories take home their awards and hear who wins the 2010 Super REGGIE, the ultimate award for Integrated Marketing programs. All Annual Conference attendees receive REGGIE Gala tickets with their registration. Individual tickets and tables of 10 also available -- click here for details.

Univision's Joe Uva to kick off BLUR

PMA SmartBrief | Mar 11, 2010

Less than two weeks until the PMA's annual conference, "BLUR: The Conference that Erases the Lines," kicks off in Chicago with Joe Uva, president and CEO of Univision, the leading Spanish-language media company in the U.S., as the first keynote speaker. The agenda includes other keynotes from Dean Barrett, senior vice president of global marketing at McDonald's; Don Schultz, professor emeritus at Northwestern; and Seth Godin, marketing guru and author of "Linchpin; Are You Indispensable?" All attendees will be given a copy of Seth's book and are encouraged to bring home an additional autographed copy for the "linchpin" in their office. Registration tickets are still available here.

Webinar: Willing the On-Shelf War

PMA SmartBrief | Mar 04, 2010

Thursday, March 11, 2 p.m. EST
Featuring Dan Ahern, senior manager of design and innovation at Graphic Packaging International.

Free to PMA Members

Based on consumer trends and the latest technologies, we will review key insights that help you create distance from your competitors:

What are consumers looking for on-shelf and how will they find you
What is the "value" of on-shelf differentiation and how to achieve it
What are consumers not telling you about your brand
How to leverage emerging technologies to create differentiation

Once you understand these critical new insights, creating a new approach to better achieve your objectives is within reach. Register here.

PMA Annual Conference Updates

PMA SmartBrief | Mar 04, 2010

Don Schultz, professor emeritus of the Medill School at Northwestern University and the father of Integrated Marketing, kicks off Day Two of the BLUR Conference talking about the latest research on media consumption and how companies need to think about allocating their media dollars for effectiveness and efficiency.

Then continuing the conversation, Don will moderate a panel of media luminaries from the traditional and new-media areas discussing the concept of holistic media consumption balanced with the realities of integrated media buying. The panel features: Mark Bennett from Target, Jim Hackett from Parade Magazine, Brian McDermott from Clear Channel and Dan Sherr from Valassis. Register today.

BLUR Conference's host hotel The Fairmont's guaranteed best rates end this week. Be sure to make your conference reservations now! Click here for direct hotel reservations.

Webinar: Winning the On-Shelf War

PMA SmartBrief | Feb 25, 2010

Thursday, March 11, 2 p.m. EST

Featuring Dan Ahern, senior manager of design and innovation at Graphic Packaging International. Free to PMA members.