Most Clicked POPAI SmartBrief Stories
1. Coca-Cola juices to get new packaging
POPAI SmartBrief | Nov 18, 2009
Minute Maid and other Coca-Cola juices are getting new package designs to create a more uniform look and identity worldwide. Brands including Del Valle, Andina and Cappy are included in the effort, though the all-natural Simply brand will continue to have its own identity. Advertising Age (11/17) MSNBC (11/17)
2. Industry expert sees rise in relaxation snacks
POPAI SmartBrief | Nov 17, 2009
Phil Lempert, a food-marketing expert, predicts a shift from comfort foods to relaxation foods in 2010. He says new products will include anti-energy bars and there will be growing interest in dark chocolate rich in antioxidants that can promote sleep. CandyAndSnackToday.com (11/16)
3. Companies are embracing mission statements
POPAI SmartBrief | Nov 16, 2009
Procter & Gamble is touching and improving lives, Wal-Mart helps consumers save money and live better, and General Mills has taken "We Nourish Lives" as its motto. While it's not clear whether these mission statements translate to increased sales, they might bolster employee morale by fostering feelings of unity and purpose. Advertising Age (11/16)
4. Study: Mall ads catching more eyes
POPAI SmartBrief | Nov 19, 2009
The mall media network AdSpace has published a Nielsen Media Research study demonstrating that more shoppers are noticing its digital Smart Screen displays, up from 47% in 2007 to 65% in 2009. The company suggests that HD screens and improved ad content are behind the improved effectiveness. MediaPost Communications (11/18)
5. Unilever says major innovations are on the way
POPAI SmartBrief | Nov 16, 2009
Unilever says its products soon will be available using results from its Genesis projects, which invested in scientific breakthroughs that could be used across products. Chief Innovation Officer Genevieve Berger described the coming launches as "big wins" and said the first products would be in the personal-care category. Bloomberg (11/16)
6. Niche drinks shaking up beverage market
POPAI SmartBrief | Nov 18, 2009
The beverage industry, long dominated by a few big brands, is being changed by niche players following two major trends: better-for-you drinks and offerings that are organic, artisan or special in other ways. Convenience Store News (11/17)
7. Starbucks getting back to "core purpose," says Schultz
POPAI SmartBrief | Nov 17, 2009
Starbucks CEO Howard Schultz said the company is returning "to the core purpose of what we stand for: a people-based business." He said he would not accept predictions that the company would fail, adding, "not that I'm a healer, but I felt I had an unusual understanding of the issues and an understanding of what created the problems." Desert Sun (Palm Springs, Calif.), The (11/14)
8. Coca-Cola pours on the visibility in more U.S. markets
POPAI SmartBrief | Nov 16, 2009
Coca-Cola will double its "boost zones" in North America from the current 50, the company said. In the targeted areas, the company and its bottlers work with retailers to increase visibility of Coke logos and products, for example adding Coke logos to menus and requiring quickservice servers to wear Coke-branded visors. Bloomberg (11/16)
9. MicroTiles fit together for "digital wallpaper"
POPAI SmartBrief | Nov 16, 2009
Visual solutions company Christie has introduced MicroTiles, modular digital tiles that can be assembled like building blocks for a wall display in any form. Digital Signage Today (11/13)
10. Shop and smell the cookies
POPAI SmartBrief | Nov 20, 2009
Free cookies, e-coupons and electronic elf messages are a few of the perks national mall companies and retailers are cooking up to make holiday shopping more fun. Simon Property Group plans to give away bite-size chocolate-chip cookies each weekend of the season at 100 of its malls, in partnership with Nestle Tollhouse. "I can't think of anything that can fit into it more -- warm cookies in the mall and that type of comfort-food feel," said Simon Senior Vice President Cathi Weiner. Chicago Tribune (11/19)
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Companies in the news
- Aegis Group PLC
- Clear Channel Outdoor
- DoubleClick Inc.
- Flying J. Inc.
- Giant Eagle
- Havas
- Lawson Inc.
- OMD Worldwide