POPAI Association News
It's Never Too Early to Start Thinking OMA.
POPAI SmartBrief | Nov 21, 2008
POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Site is Open
The online entry site is open for POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards contest, the annual quest for the Gold OMA, the industry's most-recognized award for marketing at-retail excellence.
POPAI's OMA awards competition includes contests for Limited Production Run and Creative Best in Show. Find the complete entry process and more information online. Deadline is 5 p.m. Jan. 16.
Learn more or enter by visiting www.POPAI.com, or contact Alicia Rutherford at (703) 373-8805 or ARutherford@POPAI.COM.
Does Your Marketing at-Retail Career Need a Bailout? Start by Visiting POPAI's Job Bank
POPAI SmartBrief | Nov 20, 2008
The POPAI Job Bank is the premier electronic-recruitment resource for the marketing at-retail industry. Whether you're looking for a new job, need to staff your company or are considering the next step in your career, the POPAI Job Bank will help you find the opportunity that's right for you. Visit www.POPAI.com to access!
POPAI University Webinar -- Digital Signage 101: Beyond the Hype
POPAI SmartBrief | Nov 19, 2008
On Dec. 4, go beyond the headlines and hoopla for a comprehensive indoctrination into the world of digital signage. This session is especially designed to help newcomers learn from real-world projects and business cases that have changed how brands and retailers communicate at retail.
Presenter Bill Gerba is co-founder and CEO of WireSpring Technologies, a retail media software and services company whose products have been used to remotely manage more than 8,000 interactive kiosks and digital signs around the world.
Registration is $50. To register or obtain more information, visit www.POPAI.com.
Get a head start on your 2009 OMA entries
POPAI SmartBrief | Nov 18, 2008
POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Site Now Open
The online entry site is open for POPAI's 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards Contest, the annual quest for the Gold OMA, the industry's most recognized award for marketing at-retail excellence.
POPAI's OMA Awards competition includes contests for Limited Production Run and Creative Best in Show. The complete entry process is online. Deadline: 5 p.m. EST Friday, Jan. 16, 2009. Learn more or enter today by visiting www.POPAI.com. Or contact Alicia Rutherford at (703) 373-8805 or ARutherford@POPAI.COM.
POPAI Introduces Virtual University in January
POPAI SmartBrief | Nov 17, 2008
Enroll in POPAI Virtual University
Marketing at-Retail From All Angles
The Perfect Introduction for Industry Beginners
Classes Begin Jan. 12
This six-week online course provides a unique learning experience that allows newcomers to the marketing at-retail industry to work at their own pace, while still connecting with colleagues through online, live dialogue with course teachers.
The courses cover the core competencies of the industry -- topics everyone needs to know but few have the time to teach in the fast-paced business environment. This is an opportunity to learn about all aspects of marketing at-retail and what makes it such a powerful tool, from processes to deployment strategies and much more.
Learn more at www.popai.com.
Think of it as the ABC's of POP
POPAI SmartBrief | Nov 14, 2008
The POPAI Desktop Reference Guide, a CD-ROM including an updated glossary of 4,000 marketing at-retail terms, has been released as part of "The Power of Marketing at-Retail, Revised Third Edition," the critically acclaimed handbook recently published by POPAI, the global association for marketing at-retail.
"The Power of Marketing at-Retail, Revised Third Edition," is edited by Robert Liljenwall and features chapters written by industry authorities in a wide range of subject areas in marketing at-retail -- from creating, planning and manufacturing, to executing marketing at-retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future and a showcase of the best marketing at-retail displays of 2007.
The handbook is priced at $100. POPAI members receive a discounted price of $50. Learn more. Visit www.POPAI.com.
Learn from the experts
POPAI SmartBrief | Nov 13, 2008
Understand How to Convert Shopper Insights Into Marketing at-Retail Solutions That Work?
Don't Miss POPAI University: The Producer Edition, Feb. 19, 2009, Anheuser-Busch Beer Academy, Arlington Heights, Ill.
Translating Shopper Insights Into Real World Executions: What Every Marketing at-Retail Producer Needs to Know to Stay Relevant
Presented by: David Bonthrone, senior vice president and shopper marketing discipline leader, Momentum
David Bonthrone, senior vice president and shopper marketing discipline leader for Momentum, will share best practices and game-changing case studies that can help your designers and account teams create shopper-marketing programs that increase your bottom line and drive sales for your client's products.
Register today and save $150!
POPAI Member - $749.00 / Nonmember - $949.00
After Jan. 23, 2009:
POPAI Member - $899.00 / Nonmember - $1,099.00
Visit www.POPAI.com for a full program roster. Contact Lucy Bolden at (703) 373-8806 or lbolden@popai.com to register today.
POPAI seeking brand and retailer judges for OMA contest
POPAI SmartBrief | Nov 12, 2008
POPAI is seeking brand and retailer executives to join its elite panel of judges for the 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards.
Judging the OMA Awards offers participants a chance to network with top brand marketers, retailers, producers and advertising representatives in the marketing at-retail industry.
Judging takes place in two phases. The first phase takes place online, while the second phase takes place during GlobalShop, which is Sunday, March 22, in Las Vegas.
If you are interested in receiving more information on judging POPAI's 2009 OMA Awards, contact Alicia Rutherford at (703) 373-8805 or via e-mail at arutherford@popai.com.
Looking for New Employees With Marketing at-Retail Experience?
POPAI SmartBrief | Nov 10, 2008
Start by Visiting POPAI's Job Bank
The POPAI Job Bank is the premier electronic-recruitment resource for the marketing at-retail industry. Whether you're looking for a job, need to staff your company or are considering the next step in your career, the POPAI Job Bank will help you find the opportunity that's right for you.
Visit www.POPAI.com to access!
POPAI Education: Call for Speakers
POPAI SmartBrief | Nov 07, 2008
POPAI University is soliciting speaking proposals for 2009 events. POPAI's educational mission is to provide attendees with information that reflects the latest trends in the world of marketing at-retail execution and shopper insights. If you would like to share your expertise with industry professionals around the world and gain promotional exposure for your firm, contact Lucy Bolden, POPAI manager of education, via e-mail at lbolden@popai.com to obtain a copy of the POPAI Call for Speakers submission form.
Cast a Vote in March for the Best in Marketing at-Retail
POPAI SmartBrief | Nov 04, 2008
POPAI is seeking brand and retailer executives to join its elite panel of judges for the 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards.
Judging the OMA Awards offers participants a chance to network with top brand marketers, retailers, producers and advertising-agency representatives in the marketing at-retail industry.
Judging takes place in two phases. The first phase is online, while the second phase takes place March 22 during GlobalShop in Las Vegas.
If you are interested in receiving more information on judging POPAI's 2009 OMA Awards, contact Alicia Rutherford at (703) 373-8805 or via e-mail at arutherford@popai.com
POPAI Releases Marketing at-Retail Glossary on CD-ROM Featuring 4,000 Industry Terms
POPAI SmartBrief | Nov 03, 2008
Digital Version of The POPAI Desktop Reference Guide Included as Bonus in The Power of Marketing at-Retail, Revised Third Edition, Available Through POPAI
The POPAI Desktop Reference Guide, a CD-ROM including an updated glossary of 4,000 marketing at-retail terms, has been released as part of The Power of Marketing at-Retail, Revised Third Edition, the critically acclaimed handbook recently published by POPAI, the global association for marketing at-retail.
The Power of Marketing at-Retail, Revised Third Edition, is edited by Robert Liljenwall and features chapters written by industry authorities in a wide range of subject areas in marketing at-retail -- from creating, planning and manufacturing to executing marketing at-retail displays. The 272-page book also includes new chapters on retail digital signage, the store of the future and a showcase of the best marketing at-retail displays of 2007.
The handbook is priced at $100. POPAI members receive a discounted price of $50. Learn more. Visit www.POPAI.com.
After Halloween, You Can Still Dress Up as a Judge
POPAI SmartBrief | Oct 31, 2008
POPAI is seeking brand and retailer executives to join its elite panel of judges for the 2009 Outstanding Marketing at-Retail Achievement (OMA) Awards.
Judging the OMA Awards offers participants a chance to network with top brand marketers, retailers, producers and advertising-agency representatives in the marketing at-retail industry.
Judging takes place in two phases. The first phase takes place online, while the second phase takes place March 22 during GlobalShop in Las Vegas.
If you are interested in receiving more information on judging POPAI's 2009 OMA Awards contest, contact Alicia Rutherford at (703) 373-8805 or via e-mail at arutherford@popai.com.
Inspiration and Ideas
POPAI SmartBrief | Oct 30, 2008
See the winners of the San Francisco Point of Purchase Show's contest online.
A gallery featuring the displays winning accolades during the San Francisco Point of Purchase Show's 2008 contest is online. To see a full gallery of winners and download a winners list, visit www.sfpopshow.com.
POPAI releases marketing at-retail glossary on CD-ROM featuring 4,000 industry terms
POPAI SmartBrief | Oct 24, 2008
Digital version of the POPAI desktop reference guide included as bonus in "The Power of Marketing at-Retail," Revised Third Edition textbook, available through POPAI
The POPAI Desktop Reference Guide, a CD-ROM including an updated glossary of 4,000 marketing at-retail terms, has been released as part of "The Power of Marketing at-Retail," Revised Third Edition, the critically acclaimed handbook recently published by POPAI, the Global Association for Marketing at-Retail.
"The Power of Marketing at-Retail," Revised Third Edition, is edited by Robert Liljenwall and features chapters written by industry authorities in a wide range of subject areas in marketing at-retail -- from creating, planning and manufacturing to executing marketing at-retail displays. The 272-page book also includes chapters on retail digital signs, the store of the future and a showcase of the best marketing at-retail displays of 2007.
The handbook is priced at $100. POPAI members receive a discounted price of $50. Learn more. Visit www.POPAI.com.
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