Easy-to-copy package designs mean lost sales
In a survey by The Brand Union, 70% of consumers said they had purchased the wrong product in the past year because they had accidentally picked up a store brand with packaging that mimicked that of a national brand. Many retailers are moving toward their own brand identifications, but weak designs are still vulnerable to imitation, said an author of the study.
MediaPost Communications | 10/29
This story published in POPAI SmartBrief on 10/29/2009
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