Branded ConAgra program uses laughs to stir up appetites
A branded ConAgra program called "What's So Funny?" appears daily on Yahoo! TV and recaps funny moments from prime-time TV the previous night. The program includes a segment that begins with letters adding ingredients to a pot with the Marie Callender's Home-Style Creations logo, followed by a 15-second ad for Marie Callender's.
Brandweek
| 11/14
This story published in POPAI SmartBrief on 11/16/2009
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