Wendy's hopes to win with Twitter-savvy bacon fans
Wendy's is increasing its efforts to reach consumers through social media. The latest effort, to promote the new Applewood Smoked Bacon Burger, includes a Twitter contest called "Bacon Hunt" that has Twitter users following @UrBaconMeCrazy and winning points for performing tasks. Contestants can check scores and join additional conversations at the Wendy's Facebook page.
Adweek
| 11/12
This story published in POPAI SmartBrief on 11/13/2009
Get stories like these delivered daily for FREE:
|
POPAI SmartBrief
Designed specifically for executives in the marketing at-retail industry, POPAI SmartBrief is a FREE, daily e-mail newsletter. It provides the latest news and information marketing at-retail professionals need to know. Sign up today to receive POPAI SmartBrief. Learn more |
|