Pine-Sol ads target women with sexy approach
A series of TV spots by DDB Worldwide in San Francisco use images of buff, handsome men doing housework to tout, as the tagline puts it, "the power of Pine-Sol." Brand manager Hank Mercier said, "What we were trying to do is play on the fantasy of perfume ads."
NYTimes.com
| 11/12
This story published in POPAI SmartBrief on 11/13/2009
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