7-Eleven markets private-label wines
7-Eleven launched Yosemite Road, a private-label value wine brand that will retail for about $4 and be released in the U.S. and Japan. The company already sells two higher-priced wines, Sonoma Crest and Thousand Oaks, which retail for $10.
Google
| 11/4
This story published in POPAI SmartBrief on 11/06/2009
Get stories like these delivered daily for FREE:
|
POPAI SmartBrief
Designed specifically for executives in the marketing at-retail industry, POPAI SmartBrief is a FREE, daily e-mail newsletter. It provides the latest news and information marketing at-retail professionals need to know. Sign up today to receive POPAI SmartBrief. Learn more |
|