Shoppers show discomfort with self-checkout lines
Shoppers are self-conscious about using self-checkout systems if another person is watching, a study found. The results suggest retailers would benefit from educating consumers that the machines are easy to use, said a study author.
Supermarket News | 11/05
This story published in POPAI SmartBrief on 11/06/2009
More from SmartBrief:
Study: Retail sales grow 9% on average with online advertising
Tuesday, August 18, 2009
Easy-to-copy package designs mean lost sales
Thursday, October 29, 2009
Get stories like these delivered daily for FREE:
|
POPAI SmartBrief
Designed specifically for executives in the marketing at-retail industry, POPAI SmartBrief is a FREE, daily e-mail newsletter. It provides the latest news and information marketing at-retail professionals need to know. Sign up today to receive POPAI SmartBrief. Learn more |
|