Across the pond, signs of life
There are new signs of life in the British advertising market, according to this article. Marketer Unilever ramped up ad spending 13% in the third quarter, while broadcaster ITV reported a 4% gain in ad sales for December -- its first year-over-year gain since June 2008. While overall ad spending in the U.K. is expected to be down 15% for 2009, one industry insider said, "Things aren't as pessimistic as they have been."
Times (London), The
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This story published in POPAI SmartBrief on 11/06/2009
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