Del Monte consolidates in pets, CPG categories
Del Monte Foods announced the consolidation of shopper marketing and promotions accounts in its consumer goods line and in its pets business. Draftfcb in Chicago will handle the combined account for pets, while Catapult Action Biased Marketing will take the reins on the combined consumer promotions-shopper marketing account for consumer goods.
Brandweek | 11/03
This story published in POPAI SmartBrief on 11/04/2009
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