Hollywood Christmas Parade gets Coca-Cola sponsorship
Coca-Cola will be the presenting sponsor of the Hollywood Christmas Parade, which will air as a national two-hour program on MyNetworkTV Dec. 10 and Christmas Eve. The parade is co-sponsored by the City of Los Angeles and Associated Television International, and proceeds from the telecast will benefit the nonprofit Feed the Children.
Brandweek
| 11/3
This story published in POPAI SmartBrief on 11/04/2009
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