Selling tough guys on soft skin
Former NFL standout and TV actor Michael Strahan is appearing in a campaign for Unilever moisturizer Vaseline Men, a new entrant in the growing men's grooming category. The campaign, put together by ESPN and Bartle Bogle Hegarty in New York, tries to get men to warm up to the idea of using body lotion.
NYTimes.com
| 11/4
This story published in POPAI SmartBrief on 11/04/2009
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