Gift cards expected to regain popularity among holiday shoppers
With retailers poised to offer fewer discounts this holiday season because of smaller inventories, gift cards are expected to regain popularity among shoppers lured by friendlier terms and accompanying freebies. That's good news for retailers, because card recipients often spend more than the face value when redeeming the cards.
Reuters | 10/27
This story published in POPAI SmartBrief on 10/28/2009
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