• Browse Industries
• Retail

• POPAI SmartBrief
• News
• Press Releases
• Most Clicked Stories
• POPAI News
• Archive
• RSS

• Find/Post Jobs

• Partner With Us

• Advertise

• About SmartBrief

• Reader Polls

Beer choices as windows to the soul

Specific personalities and mindsets are linked to beer preferences, according to market research. For example, Corona and Corona Light drinkers are extroverted and energetic, while Blue Moon drinkers are socially liberal and willing to buck convention.

Advertising Age | 11/02

This story published in POPAI SmartBrief on 11/02/2009

Get stories like these delivered daily for FREE:

POPAI SmartBrief Designed specifically for executives in the marketing at-retail industry, POPAI SmartBrief is a FREE, daily e-mail newsletter. It provides the latest news and information marketing at-retail professionals need to know. Sign up today to receive POPAI SmartBrief. Learn more