PepsiCo crowdsources Dew review
PepsiCo is giving consumers the power to decide who will do marketing for three product launches. In a contest starting this month, any agency, independent film company or individual can submit 12-second clips outlining their ideas for marketing Mtn Dew line extensions Distortion, Whiteout and Typhoon.
Adweek
| 11/2
This story published in POPAI SmartBrief on 11/02/2009
Get stories like these delivered daily for FREE:
|
POPAI SmartBrief
Designed specifically for executives in the marketing at-retail industry, POPAI SmartBrief is a FREE, daily e-mail newsletter. It provides the latest news and information marketing at-retail professionals need to know. Sign up today to receive POPAI SmartBrief. Learn more |
|