Facebook campaign is a sweet success for Splenda
A Facebook page for Splenda Mist No Calorie Sweetener proved successful in allowing Splenda to gather feedback and demographic information, and to distribute product samples to users who signed up as fans. More than 16,000 samples were distributed in two weeks, and more than 3,100 Facebook users signed up as fans.
MediaPost Communications
| 10/31
This story published in POPAI SmartBrief on 11/02/2009
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