P&G debuts Spanish-language online fashion show
The Spanish-language Procter & Gamble-branded entertainment show "De Moda" has debuted with a story about women who wear inexpensive clothes on the red carpet. The program is intended to showcase P&G products through content that is culturally relevant.
Advertising Age (tiered subscription model)
| 11/2
This story published in POPAI SmartBrief on 11/02/2009
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