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Pesky problems with do-it-yourself marketing
Handling your own marketing initiatives can be problematic because you likely won't be able to make an honest assessment of your company, John Follis writes. "To be successful at marketing, business blemishes must be seen clearly," he writes. "As a business owner you just don't have that objectivity." Additionally, it's important to remember great marketing campaigns require strong creative talent.
Small Business Trends (10/21)
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