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What tips the scales for customers when online for the holidays
When it comes to holiday shopping in these turbulent times, social and mobile optimization can take a back seat for shoppers looking for more simple pleasures like guaranteed on-time delivery and good deals. Shop.org’s Fiona Swerdlow explains why these were among the highest ranked customer expectations in the recently released 2012 e-Holiday pre-holiday study, and why these fundamental marketing techniques should be front and center of retailer’s holiday plans. Read more.
Shop.org Blog (11/6)
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