Lingerie store aims to boost business with online site
Lida Orzeck and Gale Epstein are planning to launch an e-commerce site for their lingerie company, Hanky Panky. The entrepreneurs say they think the virtual store will only help sales at its traditional location, which has been around for more than 30 years. Hanky Panky's products have been available through other online retailers for a while, but overhauling HankyPanky.com is the firm's first direct venture into e-commerce.
Crain's New York Business | 10/28
This story published in Shop.org SmartBrief on 10/29/2009
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