Saks tests 36-hour invitation-only online sales
In an effort to compete with retail startups that focus on online "private event" sales of designer products, Saks is testing the concept for itself. Earlier this week, the high-end retailer launched a 36-hour sale that was available only to those consumers who had received an e-mail from the company. Hautelook.com CEO Adam Bernhard said the effort by Saks "reaffirms this is the new way of retail."
Wall Street Journal, The | 10/29
This story published in Shop.org SmartBrief on 10/29/2009
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