Report: Older consumers more likely than others to shop online
A report found that consumers 65 years of age and older are more likely than their younger counterparts to shop online. While millennials, those 18 to 29, are important to advertisers, other generational groups provide big opportunities for marketers, according to the report.
InternetRetailer.com | 11/03
This story published in Shop.org SmartBrief on 11/04/2009
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