Commentary: Crisis might prompt investments in sustainable firms

Columnist Marc Gunther writes that investors who watched billions of dollars in shareholder value be destroyed during the past couple of years are probably interested in better understanding risks and what makes a company sustainable. "My own view is that smart companies and smart stock exchanges recognise the value of [environmental, social and governance] in driving returns," said Jane Diplock, chairwoman of the International Organisation of Securities Commissions. "What was a whisper in the 20th century -- don't invest in guns or tobacco -- has become shout -- invest to protect the planet!"

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This story published in SIFMA SmartBrief on 11/04/2009





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