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Content marketing strategies for small businesses
If you want to pursue an effective content marketing strategy, you'll need to dedicate resources to the project and gain an understanding of the needs of your customers, James Debono of Big Thinking Online writes. Content marketing is "a way to connect with your audience and help them solve their problems while building a relationship of trust and positioning yourself as the go to business when they need you," he writes. It's important to use the power of social media to share the content your company creates, he notes.

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