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College-age users are so over Facebook
SmartBrief on Social Media | Nov 16, 2009
Facebook's growing mass appeal is turning off some of its younger users -- the 18- to 24-year-olds for whom the site was originally created. "There's a 'parents turn up at the party, the party's over' kind of thing going on," says Mark Potts, Mindshare's North American managing director for consumer insights. Potts says his company began to notice a shift in younger users a year ago, and a recent study shows that more than half of 18- to 24-year-old users say Facebook is "diluting the quality of relationships." Adweek (11/16)
Coca-Cola's tips for drawing fans
SmartBrief on Social Media | Nov 17, 2009
5 traits of successful social gurus
SmartBrief on Social Media | Nov 19, 2009
Why location-based networks are the next step
SmartBrief on Social Media | Nov 18, 2009
Social marketing goes hand in hand with search, PR
SmartBrief on Social Media | Nov 16, 2009
Many Fortune 100 Twitter accounts sit idle
SmartBrief on Social Media | Nov 17, 2009
Guy Kawasaki's rules for Twitter engagement
SmartBrief on Social Media | Nov 17, 2009
How to measure social media's ROI
SmartBrief on Social Media | Nov 19, 2009
7 social-marketing reality checks
SmartBrief on Social Media | Nov 17, 2009
Fashion site solves Web's dressing room problem
SmartBrief on Social Media | Nov 18, 2009
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