About 10% of Asia-Pacific consumers are "super connected" social media users, according to a GfK survey of 37,500 consumers in eight Asia-Pacific markets. Such consumers are high-spending tech lovers who share information freely and both post and read reviews about products, the survey found. "Super connected consumers impact businesses in a range of ways, aided by the burgeoning technology industry which enables these consumers to connect faster, more frequently, and more powerfully than ever before," GfK's Jodie Roberts wrote in the study.