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Pepsi pokes at "Coke Chase" in video; Coca-Cola responds
Pepsi looked to knock down Coca-Cola's "Coke Chase" commercial aired during the Super Bowl by releasing a video hours before the game featuring actors supposedly in the Coke spot trying to extract a Pepsi Next from a broken vending machine. Coke quickly issued a response video, mentioning that "imitation is the most sincere form of flattery."
Adweek/AdFreak blog (2/3)
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