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Goodreads helps book publishers to build buzz
The Goodreads social network aims to be Facebook for avid readers -- and a word-of-mouth-marketing engine for publishers and authors, says CEO Otis Chandler. One author won a big book deal with Simon & Schuster after using the site to run giveaways and woo book bloggers. "It really just illustrates how important it is to get word-of-mouth and buzz going as early as possible," Chandler says.

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