Share
Share today's newsletter with a colleague and get credit if they sign up for SmartBrief.
Referral Count:
 
0

Story being shared
Durex condom giveaway values tweets at about a quarter apiece
Reckitt Benckiser will give away a Durex-brand condom for each tweet from Monday until World AIDS Day, Dec. 1, that uses a designated hashtag. The brand is capping the giveaway to charity at 2.5 million condoms, one for each person who contracted AIDS in 2011. The promotion values each tweet at about 24 cents, according to this article.

Or we can send an email on your behalf
You must submit valid email addresses only. Use of email addresses is subject to terms of SmartBrief's privacy policy .